You have what it takes to design the future of beauty

Sephora Accelerate is dedicated to building a community of innovative female founders in beauty. The months-long program begins with a one-week bootcamp where founders acquire the necessary skills to create a successful business. Together, you learn from beauty mentors and seasoned entrepreneurs and prepare for a final Demo Day in the fall.

Apply to Accelerate 2019 (4th Cohort)

Please note that in order to view the application, you must first create an account on the application platform. Deadline is October 31st, 2018 for US, Europe, Canada, Mexico, and Brazil candidates. Deadline for Southeast Asia, Australia, and China candidates is on November 10th, 2018.


Accelerate begins with a week devoted to working on your business. Receive help structuring your business model, market analysis, growth plan, and funding strategy.


Tackle business challenges and grow through one-on-one mentoring from beauty industry leaders and Sephora leaders.

Grants and funding

In addition to two all-expense paid trips to San Francisco for program events, you will receive a monetary grant and may be eligible for additional funding.

Demo Day

Present your company to industry experts, potential venture partners, and senior leaders within Sephora on Demo Day.

October 31st, 2018

Application deadline

October 31st, 2018

Application deadline,

March 8, 2019

New cohort announced

March 8, 2019

New cohort announced,

April, 2019

Bootcamp Week

San Francisco, CA

April, 2019

Bootcamp Week, San Francisco, CA

Fall, 2019

Demo Day

San Francisco, CA

Fall, 2019

Demo Day, San Francisco, CA

Accelerate 2018 Cohort

Cat Chen

Skylar Body


Iliana Loza



Shuting Hu



Erika Milczek

Curie Co


Nelly Pitt



KJ Miller

Mented Cosmetics


Brandi Leifso

Evelyn Iona Cosmetics


Ming Zhao



Laure Bouguen

Ho Karan


Anju Rupal

Abhati Suisse


Heather Ridout



Cathy Han

42 Technologies


Kylee Guenther




    How do I apply to the Sephora Accelerate program?
    • Accelerate holds an open application process for technology and sustainability businesses relevant to the beauty industry. The application process is by invitation only for merchandising (traditional make-up, skin, fragrance and hair accessory or product) businesses.

    Who is eligible?
    • Eligible businesses must be founded or co-founded by a woman (at least 18 years old) and headquartered in countries where Sephora Americas operates—United States, Canada, Mexico, Brazil, Europe, China, Australia and Southeast Asia.

      Your company must be an early stage business with at least a lab sample or prototype, but not yet widely distributed by others. Our interest is to help those who have the most to gain from what Accelerate offers, which means businesses with more than an idea, but probably not much real revenue yet.

      You are an entrepreneur who is passionate about beauty, social good, and building social impact into your business. We believe that doing good is also good business.

      If selected, you must be able to attend the Accelerate Bootcamp in San Francisco (April) and the Demo Day events (Sept. TBD).

    What are the selection criteria?
    • There are a variety of criteria our team uses to make the final selection. Some of the most important are:

      Vision: Do you have the passion needed to make your business successful?

      Innovation: Are you solving a specific need that is not yet served by an existing company?

      Product: Do you have a working prototype that has been iterated on at least once to incorporate user feedback?

      Plan: Do you have a business model or a strategy to grow your company?

      Social Impact: Are you eager to incorporate Social Impact into your business mission (if you haven’t already)?

      While not a firm requirement at the time of application, founders who go through Sephora Accelerate are expected to commit to incorporating social impact into their business mission—i.e.sourcing responsibly, adopting environmentally friendly practices, or otherwise creating positive impact in their community.

    What’s the background of the Sephora Accelerate program?
    • Even in the beauty industry, where most customers are women, female founders are still underrepresented. We saw a unique opportunity to draw from our history of working with beauty entrepreneurs to build a supportive community for women who are in the early stages of developing their businesses.

      Accelerate is a key initiative of a larger program called Sephora Stands, which aims to use Sephora’s strengths for even greater good in our communities. We hope to build an ecosystem of support for more than 50 women-led beauty businesses by 2020.

    What is “Social Impact”?
    • Technically speaking it’s defined as, “Social: of or relating to society.” and “Impact: to have a strong effect on someone or something.” At Sephora, we are committed to using our strengths to make the world a more beautiful place. Sephora Accelerate represents one of our efforts to incorporate social impact in our business model.

      Each of our women-led business founders will be expected to commit to pursuing social impact in some way through their work. A business could reflect its commitment to social impact through environmentally-friendly actions, sourcing raw materials sustainably, donating a portion of proceeds to charity, or any number of other ways.

    What do we mean by “beauty business”?
    • A beauty business could create a cosmetic product—make-up, skincare, haircare, or fragrance—or a new beauty accessory. But a beauty business could also be about a new technology that takes an innovative approach to solving a beauty-related challenge or a new service model that will improve the customer experience. For sustainability related beauty businesses an example might be sustainable packaging or compostable cellophane discovery. We’re looking for fresh ideas and innovative approaches to beauty.

    If a selected business has two female co-founders do they both get to participate?
    • Unfortunately, only one founder per business may participate. In cases where there are two female co-founders, we recommend the CEO co-founder join us. However, we’ll entertain the idea if a compelling case can be made for a co-founder with a different role to join us.

    What do Accelerate Fellows receive?
    • Bootcamp—Fellows receive in-depth instruction and feedback through an intensive week-long bootcamp in San Francisco with expert guidance from Sephora and program partners.

      Mentorship—Fellows receive one-on-one mentorship from specially selected Sephora leaders, in addition to networking opportunities with industry experts and feedback on their Demo Day presentations.

      Grants and funding—In addition to two all-expense paid trips for program events, fellows will receive a monetary grant and may be eligible for additional loans.

      We’ll also endeavor to secure exposure for the program via our media partnerships and through our social media channels.

    What can I expect at Demo Day?
    • At Demo Day, each Accelerate Fellow will present her company to industry experts, potential venture partners, and senior leaders within Sephora. Helpful feedback, new connections, and congratulations are shared in a celebratory gathering after the presentations conclude.

    Will Accelerate Fellows’ products or technology be available in Sephora stores?
    • We can’t offer any guarantees on this, however, participants will have a chance to pitch directly to senior leaders from Sephora’s Merchandising and Innovation teams as part of the Demo Day.